Our EU Innovation delegation visit to Washington
In January, I (David) was invited to Washington DC to meet with the UK's Technology Strategy Board and a delegation of EU member states at the British Embassy. The focus of their meeting: striving to...
View ArticlePutting enough resources into your search engine profile?
No, we're not talking about Search Engine Optimization (SEO). That's another topic for another day. We're talking about tackling the biggest search engine (Google), establishing your business's...
View ArticleCalculating your ROI is more important than ever
All good business decisions prominently feature your ROI, otherwise known as Return on Investment, into the equation. Whether the decision is to hire a new employee, lease a larger office space, buy...
View ArticleLanding page fail: why I came to your site and bounced
There is an art to crafting a good homepage (or landing page) for a website. A good homepage is a fine balance of visual interest, capture strategy, just enough information (and the right...
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Using metrics to increase your ROI and save you money
Too often businesses spend money without truly understanding what they are receiving for those dollars. These businesses will spend money on services and strategies without being able to evaluate how...
View ArticleDevelop a user-centric content strategy instead of SEO
We don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own service. We get calls every week (and perhaps a dozen emails a day!) from...
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Focus on your blog, don't promote the social media services
A few weeks ago we posted an article entitled "Forget Facebook; keep your fans to yourself!". The gist of the article is that by focusing too much on growing your Facebook fan presence at the expense...
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Focusing on a Klout score is detrimental to your business
We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear...
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The World isn't flat; use location to your advantage
Local produce by Mountain View Farm CSA,not imported from Mexico or California,supported by shareholders of the farm.Globalization isn't a force to be reckoned with. As the World has shrunk in size due...
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Has LinkedIn jumped the shark?
It wasn't so long ago that LinkedIn was an important part of my day. I actively engaged on it, cultivating connections, participating in Groups and answering questions in the Answers section. I even...
View ArticleHelping businesses & individuals make the most of Blogger
You might have noticed that we've been doing a lot of work that uses Blogger, creating sites for small and medium sized businesses and non-profits that take advantage of the Blogger platform while...
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Job Search Made Easier, Cheaper Through Crowd-Sourcing
Innovative RFP Database Offers 100,000 Users $Billions in Project OpportunitiesNorthampton, MA, July 18, 2011 – Five years ago, entrepreneur David Kutcher got sick of searching fruitlessly for Requests...
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Technical Mediation: helping resolve technology disputes
Disputes are common over technologyThe project was grinding to a halt.Nobody wanted to lose developer X, not because he was especially friendly with anyone else on the team, but he had specific...
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The 5 reasons your business should be on G+
We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. That's nonsense, but we understand that's the perception.But that is no reason for your company to ignore G+, and...
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A website solution for a tough economy
Our company headquarters is in Northampton, Massachusetts, a town with a very strong culture of "buy local" ingrained in the social fabric. Walking down Main Street you can count on one hand the number...
View ArticleRFPdb has opened its archives of old RFPs for free
Confluent Forms LLC, owners of the RFP Database, are proud to announce that we have opened our archive of expired RFPs to the public, without credits or even an account being required.If you are...
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Forget Facebook; keep your fans to yourself!
Say No to FacebookFor the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" across their websites, their...
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Google Helpouts creating value & new opportunity
Google +Helpouts are a new product by Google that enables "real help from real people in real time" via Person-to-Person Google Hangouts, coupled with a paid aspect allowing the service provider to...
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Google Analytics & Webmaster Tools for ROI
Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don't have the time and background to delve into charts and formulate web strategies...
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What is Technical Debt?
I came across an excellent satirical blog post about software development: How to develop unmaintainable software. The opening line resonated: "I get paid to take on technical debt." We at +Confluent...
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